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Andrew Perry Marketing Thought Partners
Andrew Perry - B2B Marketing Guidebook - Cover Image

 Customer Persona eBook:

Build Better

Customer Personas.


Over 74% of b2b buyers conduct more than half of their research online before talking to a salesperson. With that overwhelming number of buyers going online it is no surprise that to succeed in today’s marketplace, your digital presence matters. Your online digital assets play a major role in building trust, identifying your organization as a thought leader in the industry, and communicating the benefits of your service or product to potential buyers. The proof is in the data with upwards of 68% of consumers feeling more positive about a brand after consuming content from it.


Our second ebook in our Practical B2B Guidebook series, "4 Steps to Creating Customer Personas" shares the major steps, guidelines and pitfalls to avoid to create more effective customer personas.You can access the guidebook now. 


As Marketing Thought Partners, we at Andrew Perry Marketing set our clients on a path to better marketing strategy success, more targeted, engaged, customer centric view of how to connect with buyers. This is the area that a Marketing Thought Partner thrives.


If you're interested in finding out more about our b2b services for businesses looking to amplify their marketing efforts in the next year, request a no obligation, free consultation with us now.


PRACTICAL B2B MARKETING GUIDEBOOKS