What is collaboration in marketing?
What is collaboration? Collaboration is often cited as an important skill for marketers and non marketers alike. But in my experience, few know how to do it successfully.
Month: August 2020
What are the 7 functions of marketing?
During a client conversation recently, I nonchalantly mentioned the 7 functions of marketing. My client stopped me and asked for more detail. Suddenly I found myself expanding on this idea.
A Challenge to all marketers – Get into some good trouble
Brand agility isn’t a competitive advantage – it is a survival trait. Today’s successful businesses have learned to change to stay relevant.