7 Criteria for Developing Key Messages that Resonate
Developing key messages? Pay attention to these seven criteria for key messages that resonate with your customers.
Month: April 2021
What does brand strategy include? These 3 elements.
What does brand strategy include? There are 3 elements to brand strategy: promise, personality and positioning.
The ship is stuck – reflections on agility and resilience
The stuck cargo ship in the Suez Canal lacked agility – both physically and strategically. For many, agility is now considered a survival trait for organizations to steer through the ever changing waters of the global pandemic.