7 Criteria for Developing Key Messages that Resonate
Developing key messages? Pay attention to these seven criteria for key messages that resonate with your customers.
What does brand strategy include? There are 3 elements to brand strategy: promise, personality and positioning.
The stuck cargo ship in the Suez Canal lacked agility – both physically and strategically. For many, agility is now considered a survival trait for organizations to steer through the ever changing waters of the global pandemic.