What are the 7 functions of marketing?

Leah Andrew
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During a client conversation recently, I nonchalantly mentioned the 7 functions of marketing. My client stopped me and asked for more detail. Suddenly I found myself expanding on what a marketing thought partner considers these 7 functions to be. After that conversation, I found myself fleshing these ideas out a bit more and reflecting on how our awesome clients inspire great conversations, and new ideas.

“One's mind, once stretched by a new idea, never regains its original dimensions.”

7 functions of marketing

To position and create brand identity in ways that both take into account your competition and is authentic to your company.

To connect and build new customer relationships in a meaningful way.

To share customer success stories and experiences through valuable and relevant content.

To advance buyers through the funnel, empowering them to move from awareness to consideration and ultimately decision.

To collaborate and integrate solutions across the organization, especially within sales and technology.

To retain and strengthen existing client relationships through ongoing communication.

To drive positive change by using your platform to influence transformation in your community and the world.

So, there you have it. A marketing thought partner’s overview of the 7 functions of marketing. Thanks to Dr. Abdullah Saleh at ICChange for a great conversation to spark this post. What do you think? Did I miss any?

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