A managing partner at Andrew Perry in Toronto, Abena is a self-proclaimed customer evangelist, who loves to dissect the customer journey identifying how organizations can better connect with their customers. She has spent the last 20 years helping organizations craft better marketing strategies by building deeper relationships with both their internal and external customers. Defining Customer Personas, mapping customer journeys, crafting content and measuring results is what revs up this digital marketing strategist. When Abena isn’t huddled under a blanket in a hockey arena she can be found throwing down the latest moves to Uptown Funk (Just Dance) on the World Dance floor.