The best cookie I ever had was at the Pan Pacific Hotel in Vancouver when I was running the Top Producers Conference. The cookie was delicious: soft yet firm, surprises of macadamia nuts I didn’t even know I liked, white chocolate and just a hint of oatmeal. The chef was kind enough to give me
Fostering a collaborative culture within your company is incredibly important, but it can be a challenge to execute. With collaboration comes relationships, communication, and – inevitably – conflict. A simple yet profound tool that has shifted the way I manage relationships and conflict is the “4 Levels of Conflict” framework. I was introduced to this
Among all the headlines about the pandemic and its many effects on our lives, there have been rumblings of “The Great Resignation”.
Unending Pressure. Exhaustion. Burnout. Where do women go from here on this International Women’s day 2022? Women have paid a heavy toll.
Creating effective buyer personas can sometimes be overwhelming and challenging. If you are working to rethink your buyer personas, follow these simple guidelines.
Focusing your time and energy on persona development will directly impact your bottom line. If you’re still questioning the value of building customer personas, read these 5 benefits.
On this International Women’s day we say thank you to the phenomenal women thought partners we are lucky to collaborate with.
With less than 7 days left to the US presidential elections I am glued to the media. I never really paid attention to the emotional marketing that is required to get a candidate elected. And frankly, it is fascinating.
Thanksgiving is that time of year that makes me reflect and acknowledge all that I have to be grateful. This year what are you grateful for?
Brand agility isn’t a competitive advantage – it is a survival trait. Today’s successful businesses have learned to change to stay relevant.
