Ever heard of fuzzy logic? I hadn’t until a recent conversation with my father in law. I decided to break it down and talk about why marketing leaders need to use it more to guide decision making.
What does customer experience mean? For me, it’s about the little, unexpected things brands and organizations can do to create great experiences for their customers. Read on for more reflections.
With the majority of events now virtual, online presentation tips are more important than ever. Here are 10 ways to nail your next virtual workshop.
Here are 3 quick tips for handling crisis communication leaders can apply in any stressful situation, inspired by an off grid canoe trip with 3 kids under 9.
What is collaboration? Collaboration is often cited as an important skill for marketers and non marketers alike. But in my experience, few know how to do it successfully.
During a client conversation recently, I nonchalantly mentioned the 7 functions of marketing. My client stopped me and asked for more detail. Suddenly I found myself expanding on this idea.
Get 3 quick tips to help you boost your creative thinking powers inspired by 3 actual conversations with my thoughtful, philosophical 6 year old son.
If you’re considering engaging someone to help you navigate the next wave of transformation and marketing, check out these 7 questions.
Happy Canada Day! What does being a Canadian brand mean to us? We’re sharing 4 Brand Values that we believe are Distinctly Canadian.
Are you a recent grad wondering “is marketing for me?” Read these 11 marketing tenets and get insight into values you want your company to have.
