Must have marketing leadership skills for 2021
December 15, 2020
2020 saw many marketing leadership skills gain attention. Here are 8 that will continue to be relevant in 2021.
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Advice on strengthening client relationships during lockdown
December 8, 2020
Strengthening client relationships is a journey in continuous improvement. How do you continue to build relationships when your typical tactics are no longer available to you? Here are five insights into how to strengthen existing client relationships.
Building Trust in a Contactless World
December 1, 2020
Building trust with prospects during a global pandemic, when in person meetings are almost impossible, is no easy task. We must look to new ways to build trust. I’m sharing five ways people are building trust with new clients and colleagues in our new normal.
It’s not you, it’s me. Reflections on emotional intelligence
November 11, 2020
Building strong client relationships during a pandemic requires more than doing great work that adds value. It also requires emotional intelligence skills.
Reflections on patient leadership through homeschooling
October 6, 2020
With kids back in school, here are three reflections on how homeschooling has actually improved my skills in patient leadership – including the idea that it’s actually about you, not them.
Fuzzy Logic – A call for more intuitive decision making
September 29, 2020
Ever heard of fuzzy logic? I hadn’t until a recent conversation with my father in law. I decided to break it down and talk about why marketing leaders need to use it more to guide decision making.
What is a Free Lunch Really Worth? Reflections on what Customer Experience Means
September 24, 2020
What does customer experience mean? For me, it’s about the little, unexpected things brands and organizations can do to create great experiences for their customers. Read on for more reflections.
Online Presentation Tips to Nail Your Next Virtual Workshop
September 10, 2020
With the majority of events now virtual, online presentation tips are more important than ever. Here are 10 ways to nail your next virtual workshop.
Red Freezies (aka tips for handling crisis communications)
September 1, 2020
Here are 3 quick tips for handling crisis communication leaders can apply in any stressful situation, inspired by an off grid canoe trip with 3 kids under 9.
What is collaboration in marketing?
August 25, 2020
What is collaboration? Collaboration is often cited as an important skill for marketers and non marketers alike. But in my experience, few know how to do it successfully.
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