Ever heard of fuzzy logic? I hadn’t until a recent conversation with my father in law. I decided to break it down and talk about why marketing leaders need to use it more to guide decision making.
What does customer experience mean? For me, it’s about the little, unexpected things brands and organizations can do to create great experiences for their customers. Read on for more reflections.
With the majority of events now virtual, online presentation tips are more important than ever. Here are 10 ways to nail your next virtual workshop.
Here are 3 quick tips for handling crisis communication leaders can apply in any stressful situation, inspired by an off grid canoe trip with 3 kids under 9.
Get 3 quick tips to help you boost your creative thinking powers inspired by 3 actual conversations with my thoughtful, philosophical 6 year old son.
If you’re considering engaging someone to help you navigate the next wave of transformation and marketing, check out these 7 questions.
Happy Canada Day! What does being a Canadian brand mean to us? We’re sharing 4 Brand Values that we believe are Distinctly Canadian.