How to build a strong marketing partnership
June 9, 2020
Wondering how to build strong marketing partnerships? As marketing thought partners, we believe a strong marketing partnership needs 5 agreements:
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Why We Need to Rethink our Marketing Assumptions
May 26, 2020
How do we need to rethink our marketing assumptions in a post COVID world? Here are 8 assumptions for consideration, reflection and discussion.
6 Mother’s Day Marketing Lessons
May 10, 2020
6 lessons on motherhood can be applied to our marketing approaches as well – from high expectation and commitment to the power of treats.
Marketing in a Pandemic – what is appropriate?
March 20, 2020
It’s no secret that in the space of a week (ish) CoVid-19 has changed the way we live. Client calls are spent discussing how they should respond. Everyone wants to know, what is appropriate when it comes to marketing in a pandemic? Here are 3 questions to consider.
Do you need a Marketing Thought Partner?
March 12, 2020
Is your leadership team stuck in the past? Are you in the midst of a big industry change or do you sense that one is coming soon? Is a marketing thought partner your next move? Here are the 4 questions to ask yourself.
Start Your Strategic Marketing Planning Process Now
December 5, 2019
B2B companies rarely have marketing as their immediate priority. Today’s digital marketing landscape requires a well thought out strategic marketing planning process.
What is a Marketing Thought Partner
October 26, 2019
What is a marketing thought partner? Expert, guru, thought partner and many others….these are all terms to express a person with superior knowledge in one area who can help people or organizations evolve.
3 Simple Marketing Lessons from a 5 Year Old’s Letter to Santa
December 10, 2016
The other day I sat down with my 5 year old daughter to write her letter to Santa. As I reflected on her letter, I realized it held some simple truths that apply to marketing, as well as more broadly to how we live our lives on a daily basis.
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