It’s no secret that in the space of a week (ish) CoVid-19 has changed the way we live. Client calls are spent discussing how they should respond. Everyone wants to know, what is appropriate when it comes to marketing in a pandemic? Here are 3 questions to consider.
The other day I sat down with my 5 year old daughter to write her letter to Santa. As I reflected on her letter, I realized it held some simple truths that apply to marketing, as well as more broadly to how we live our lives on a daily basis.