What are the 7 functions of marketing?
August 17, 2020
During a client conversation recently, I nonchalantly mentioned the 7 functions of marketing. My client stopped me and asked for more detail. Suddenly I found myself expanding on this idea.
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Boost your creative thinking with these 3 tips from a 6 year old
July 28, 2020
Get 3 quick tips to help you boost your creative thinking powers inspired by 3 actual conversations with my thoughtful, philosophical 6 year old son.
Transformation and Marketing – A Checklist for Clients
July 14, 2020
If you’re considering engaging someone to help you navigate the next wave of transformation and marketing, check out these 7 questions.
Does your organization have these 4 distinctly Canadian brand values?
June 30, 2020
Happy Canada Day! What does being a Canadian brand mean to us? We’re sharing 4 Brand Values that we believe are Distinctly Canadian.
Is marketing for me? Read these marketing tenets
June 16, 2020
Are you a recent grad wondering “is marketing for me?” Read these 11 marketing tenets and get insight into values you want your company to have.
How to build a strong marketing partnership
June 9, 2020
Wondering how to build strong marketing partnerships? As marketing thought partners, we believe a strong marketing partnership needs 5 agreements:
Why We Need to Rethink our Marketing Assumptions
May 26, 2020
How do we need to rethink our marketing assumptions in a post COVID world? Here are 8 assumptions for consideration, reflection and discussion.
6 Mother’s Day Marketing Lessons
May 10, 2020
6 lessons on motherhood can be applied to our marketing approaches as well – from high expectation and commitment to the power of treats.
Marketing in a Pandemic – what is appropriate?
March 20, 2020
It’s no secret that in the space of a week (ish) CoVid-19 has changed the way we live. Client calls are spent discussing how they should respond. Everyone wants to know, what is appropriate when it comes to marketing in a pandemic? Here are 3 questions to consider.
Do you need a Marketing Thought Partner?
March 12, 2020
Is your leadership team stuck in the past? Are you in the midst of a big industry change or do you sense that one is coming soon? Is a marketing thought partner your next move? Here are the 4 questions to ask yourself.
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