With less than 7 days left to the US presidential elections I am glued to the media. I never really paid attention to the emotional marketing that is required to get a candidate elected. And frankly, it is fascinating.
A week ago today Muhammad Ali, born Casiuss Clay, died at the age of 74, having lived a full life. Although he made his name within boxing, he transcended sports and was a true marketer, master brand builder and influential thought partner.