Why Brand Strategy Matters
Wondering why brand strategy matters in today’s day and age? Here are 3 compelling reasons it matters more than ever.
Brand Strategy
7 Criteria for Developing Key Messages that Resonate
Developing key messages? Pay attention to these seven criteria for key messages that resonate with your customers.
What does brand strategy include? These 3 elements.
What does brand strategy include? There are 3 elements to brand strategy: promise, personality and positioning.
Emotional Marketing at the Ballot Box
With less than 7 days left to the US presidential elections I am glued to the media. I never really paid attention to the emotional marketing that is required to get a candidate elected. And frankly, it is fascinating.
What are the 7 functions of marketing?
During a client conversation recently, I nonchalantly mentioned the 7 functions of marketing. My client stopped me and asked for more detail. Suddenly I found myself expanding on this idea.
6 Mother’s Day Marketing Lessons
6 lessons on motherhood can be applied to our marketing approaches as well – from high expectation and commitment to the power of treats.
6 Reasons Ali was a Master Brand Builder and Thought Partner
A week ago today Muhammad Ali, born Casiuss Clay, died at the age of 74, having lived a full life. Although he made his name within boxing, he transcended sports and was a true marketer, master brand builder and influential thought partner.