Why Brand Strategy Matters
Wondering why brand strategy matters in today’s day and age? Here are 3 compelling reasons it matters more than ever.
Marketing Strategy
7 Criteria for Developing Key Messages that Resonate
Developing key messages? Pay attention to these seven criteria for key messages that resonate with your customers.
What does brand strategy include? These 3 elements.
What does brand strategy include? There are 3 elements to brand strategy: promise, personality and positioning.
The ship is stuck – reflections on agility and resilience
The stuck cargo ship in the Suez Canal lacked agility – both physically and strategically. For many, agility is now considered a survival trait for organizations to steer through the ever changing waters of the global pandemic.
Creating Buyer Personas – 5 Simple Guidelines
Creating effective buyer personas can sometimes be overwhelming and challenging. If you are working to rethink your buyer personas, follow these simple guidelines.
Persona Development is not just for big organizations
Focusing your time and energy on persona development will directly impact your bottom line. If you’re still questioning the value of building customer personas, read these 5 benefits.
Avoid these digital marketing strategy pitfalls
A strong digital marketing strategy is key to an effective marketing plan. When building your marketing strategy, avoid these 3 common pitfalls.
Marketing Strategy Guidelines You Need to Know
Need to tweak your marketing strategy? Check out these six marketing strategy guidelines.
What is a Free Lunch Really Worth? Reflections on what Customer Experience Means
What does customer experience mean? For me, it’s about the little, unexpected things brands and organizations can do to create great experiences for their customers. Read on for more reflections.
What is collaboration in marketing?
What is collaboration? Collaboration is often cited as an important skill for marketers and non marketers alike. But in my experience, few know how to do it successfully.