What are the 7 functions of marketing?
During a client conversation recently, I nonchalantly mentioned the 7 functions of marketing. My client stopped me and asked for more detail. Suddenly I found myself expanding on this idea.
Marketing Strategy
Transformation and Marketing – A Checklist for Clients
If you’re considering engaging someone to help you navigate the next wave of transformation and marketing, check out these 7 questions.
Is marketing for me? Read these marketing tenets
Are you a recent grad wondering “is marketing for me?” Read these 11 marketing tenets and get insight into values you want your company to have.
How to build a strong marketing partnership
Wondering how to build strong marketing partnerships? As marketing thought partners, we believe a strong marketing partnership needs 5 agreements:
5 Pandemic Marketing Lessons I Learned
Can you truly be “ready” for a pandemic? For me, the answer was a definitive “no”. Here are five pandemic marketing lessons I’ve learned so far.
6 Questions to Guide Your Marketing Transformation
If you need to reinvent your marketing department, we offer 6 elements to think about, along with some high level questions to ask yourself to help guide your own marketing transformation.
Do you need a Marketing Thought Partner?
Is your leadership team stuck in the past? Are you in the midst of a big industry change or do you sense that one is coming soon? Is a marketing thought partner your next move? Here are the 4 questions to ask yourself.
How to Select A Marketing Partner
Picking the right team member should look at: cultural fit, attitude (i.e. their the ability to learn), and the skillset required to make a contribution. When selecting a marketing partner those 3 items are just as important, but there are 6 additional questions that you should consider…
Start Your Strategic Marketing Planning Process Now
B2B companies rarely have marketing as their immediate priority. Today’s digital marketing landscape requires a well thought out strategic marketing planning process.
Boost Your Bottom Line Marketing with a Marketing Thought Partner
Collaboration is the new competitive advantage and there is no doubt that the right marketing thought partner can add value to your business. Learn 3 ways it can help your bottom line.