Creating and Identifying Opportunities for Innovation – A Case Study
How do you go about effectively creating and identifying opportunities for innovation? Here are 5 pieces of advice to spark innovation in your organization.
Marketing Transformation
Must have marketing leadership skills for 2021
2020 saw many marketing leadership skills gain attention. Here are 8 that will continue to be relevant in 2021.
Emotional Marketing at the Ballot Box
With less than 7 days left to the US presidential elections I am glued to the media. I never really paid attention to the emotional marketing that is required to get a candidate elected. And frankly, it is fascinating.
A Time to Be Grateful and Say Thanks
Thanksgiving is that time of year that makes me reflect and acknowledge all that I have to be grateful. This year what are you grateful for?
Fuzzy Logic – A call for more intuitive decision making
Ever heard of fuzzy logic? I hadn’t until a recent conversation with my father in law. I decided to break it down and talk about why marketing leaders need to use it more to guide decision making.
A Challenge to all marketers – Get into some good trouble
Brand agility isn’t a competitive advantage – it is a survival trait. Today’s successful businesses have learned to change to stay relevant.
Survival 101: Brand Agility
Brand agility isn’t a competitive advantage – it is a survival trait. Today’s successful businesses have learned to change to stay relevant.
Transformation and Marketing – A Checklist for Clients
If you’re considering engaging someone to help you navigate the next wave of transformation and marketing, check out these 7 questions.
Predictions: 5 Marketing Trends for a Post Pandemic World
What will marketing look like post pandemic? Here are 5 marketing trends – from the rise of emotional intelligence to mainstay virtual teams.
5 Pandemic Marketing Lessons I Learned
Can you truly be “ready” for a pandemic? For me, the answer was a definitive “no”. Here are five pandemic marketing lessons I’ve learned so far.