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From current events and marketing strategy to transformation marketing questions and tips, our b2b marketing blog covers the questions today’s organizations are navigating day in and day out.

Emotional Marketing at the Ballot box

Emotional Marketing at the Ballot Box

With less than 7 days left to the US presidential elections I am glued to the media. I never really paid attention to the emotional marketing that is required to get a candidate elected. And frankly, it is fascinating.

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