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Looking for more B2B Marketing Inspiration?
From current events and marketing strategy to transformation marketing questions and tips, our b2b marketing blog covers the questions today’s organizations are navigating day in and day out.
The ship is stuck – reflections on agility and resilience
The stuck cargo ship in the Suez Canal lacked agility – both physically and strategically. For many, agility is now considered a survival trait for organizations to steer through the ever changing waters of the global pandemic.
Creating Buyer Personas – 5 Simple Guidelines
Creating effective buyer personas can sometimes be overwhelming and challenging. If you are working to rethink your buyer personas, follow these simple guidelines.
Persona Development is not just for big organizations
Focusing your time and energy on persona development will directly impact your bottom line. If you’re still questioning the value of building customer personas, read these 5 benefits.