How to build a strong marketing partnership

Leah Andrew
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Building a marketing partnership that works takes work.  At a minimum,  both the client and the marketer need to commit to two-way communication, respectful dialogue, a willingness to roll up your sleeves and invest the necessary time to build a relationship.  How do we work together with clients? As marketing thought partners, we believe a strong marketing partnership needs 5 agreements:  

1. Collaboration is the key to great engagements.

We agree to collaborate with you, our client partner, and not only bring but also be open to new ideas or approaches.

"Many ideas grow better when transplanted into another mind than the one where they sprang up."

2. Truth to power.

We respect your experience as well as our own. We agree to be open and honest in our communications and expect the same from you, our client partner.

3. The power of one is more effective than decision by vote.

While there is benefit in seeking perspective from multiple sources, at some point we must move forward. We will ask for 1 point of contact (decision maker and client lead).

4. Perfect is the enemy of great.

We agree to always strive for greatness without sacrificing timing. That’s why we limit all content and design to 2 rounds of revisions or rewrites.

5. Respect is the foundation of every productive relationship.

We agree to respect every member of your team, irrespective of role or level, and demand no less from you, our client partner.

Interested in exploring a marketing partnership with Andrew Perry?  Get in touch for an initial conversation – no strings attached.

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