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MARKETING EDUCATION RESOURCES

The old proverb goes, “Give a man a fish, and you feed him for a day; show him how to catch fish, and you feed him for a lifetime.” As B2B marketing consultants, we apply this thinking to our work – we don’t hoard our marketing knowledge. So, check back, we’re always adding new, free B2B marketing education tools to the mix.

What are the 7 functions of marketing

7 Functions of Marketing

A B2B Marketing Presentation: Shifting markets require new perspectives on what the function of marketing really is in today's constantly changing world. We offer our opinion on what a marketing thought partner considers the seven functions of marketing to be.

11 Tenets of a Marketing Thought Partner

A B2B Marketing Presentation: As Marketing Thought Partners, we commit to 11 marketing tenets when working with our clients. These tenets help determine if there is alignment across organizational values - from a commitment to collaboration to giving back for the greater good.

6 Elements for your Marketing Transformation

A B2B Marketing Presentation: Does your marketing department need a facelift? Marketing transformation is the process of reinventing an organizational marketing department which is no longer fit-for-purpose or in some cases, creating one from scratch. If you think you need to reinvent your marketing department, here are 6 elements to think about, to help guide your own marketing transformation.

marketing trends

5 Marketing Trends for the New World

A B2B Marketing Presentation: If you’re considering engaging someone to help you navigate the next wave of transformation and marketing, check out these 7 questions. They outline the critical things that must be in place to ensure both your transformation efforts and your marketing investment can deliver the return you’re looking for. It covers ability to execute, getting buy-in and much more.

marketing partnerships

5 Agreements for a Strong Marketing Partnership

A B2B Marketing Presentation: Building a marketing partnership that works, takes work! At a minimum, both the client and the marketer need to commit to two-way communication, respectful dialogue, a willingness to roll up your sleeves and invest the necessary time to build a relationship. This presentation covers the 5 agreements we believe are needed to develop a strong marketing partnership.

strategic marketing planning process guidebook

3C’s to Create Great Marketing Strategy

A B2B Marketing Ebook Great marketing strategy starts with a thorough understanding of your 3C's: your Company, your Customers and your Competition. At the intersection of these 3 things lies a strong marketing strategy. This ebook outlines the major steps, guidelines and pitfalls to avoid when creating your marketing strategy.

4 Steps To Creating Customer Personas

A B2B Marketing Ebook Personas allow your organization to connect with buyers in a meaningful way to drive client retention and revenue growth. This ebook outlines the major steps, guidelines and considerations required to create compelling B2B customer personas.

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