Thinking Out Loud

The Modern Marketing Blog.

Thinking out loud about transformative marketing, business disruption, social impact marketing and everything in between.

We take inspiration from our clients, our partners (business and otherwise) and sometimes, even our kids, to provide modern marketing advice and fresh thinking on what being a collaborative marketing thought partner means in today’s complex digital landscape.

Look around. Leave comments!

lessons in agility - evergreen cargo ship
The stuck cargo ship in the Suez Canal lacked agility - both physically and strategically. For many, agility is now considered a survival trait for organizations to steer through the ever changing waters of the global pandemic.
building trust
Building trust with prospects during a global pandemic, when in person meetings are almost impossible, is no easy task. We must look to new ways to build trust. I'm sharing five ways people are building trust with new clients and colleagues in our new normal.
Marketing Partner
Picking the right team member should look at: cultural fit, attitude (i.e. their the ability to learn), and the skillset required to make a contribution. When selecting a marketing partner those 3 items are just as important, but there are 6 additional questions that you should consider...
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