The best cookie I ever had was at the Pan Pacific Hotel in Vancouver when I was running the Top Producers Conference. The cookie was delicious: soft yet firm, surprises of macadamia nuts I didn’t even know I liked, white chocolate and just a hint of oatmeal. The chef was kind enough to give me …
6 Simple Ways to Leave Your Clients Wanting More Read More »
What does brand strategy include? There are 3 elements to brand strategy: promise, personality and positioning.
2020 saw many marketing leadership skills gain attention. Here are 8 that will continue to be relevant in 2021.
Strengthening client relationships is a journey in continuous improvement. How do you continue to build relationships when your typical tactics are no longer available to you? Here are five insights into how to strengthen existing client relationships.
Ever heard of fuzzy logic? I hadn’t until a recent conversation with my father in law. I decided to break it down and talk about why marketing leaders need to use it more to guide decision making.
During a client conversation recently, I nonchalantly mentioned the 7 functions of marketing. My client stopped me and asked for more detail. Suddenly I found myself expanding on this idea.
Can you truly be “ready” for a pandemic? For me, the answer was a definitive “no”. Here are five pandemic marketing lessons I’ve learned so far.
If you need to reinvent your marketing department, we offer 6 elements to think about, along with some high level questions to ask yourself to help guide your own marketing transformation.
Is your leadership team stuck in the past? Are you in the midst of a big industry change or do you sense that one is coming soon? Is a marketing thought partner your next move? Here are the 4 questions to ask yourself.
Picking the right team member should look at: cultural fit, attitude (i.e. their the ability to learn), and the skillset required to make a contribution. When selecting a marketing partner those 3 items are just as important, but there are 6 additional questions that you should consider…
