Creating Buyer Personas – 5 Simple Guidelines
Creating effective buyer personas can sometimes be overwhelming and challenging. If you are working to rethink your buyer personas, follow these simple guidelines.
customer experience
Persona Development is not just for big organizations
Focusing your time and energy on persona development will directly impact your bottom line. If you’re still questioning the value of building customer personas, read these 5 benefits.
Boost virtual event engagement with these 6 ideas
These days most conferences and events continue to be virtual. But, engagement and networking are still the top challenges that organizers face in the virtual world. Make your next online workshop shine with these virtual event engagement ideas.
Relationship Marketing Lessons from Ted Lasso
Ted Lasso is a relationship marketing genius. Here are four tips from Ted to help you build your own client relationships.
It’s not you, it’s me. Reflections on emotional intelligence
Building strong client relationships during a pandemic requires more than doing great work that adds value. It also requires emotional intelligence skills.
What is a Free Lunch Really Worth? Reflections on what Customer Experience Means
What does customer experience mean? For me, it’s about the little, unexpected things brands and organizations can do to create great experiences for their customers. Read on for more reflections.