Relationship Marketing Lessons from Ted Lasso
Ted Lasso is a relationship marketing genius. Here are four tips from Ted to help you build your own client relationships.
empathy
Must have marketing leadership skills for 2021
2020 saw many marketing leadership skills gain attention. Here are 8 that will continue to be relevant in 2021.
Advice on strengthening client relationships during lockdown
Strengthening client relationships is a journey in continuous improvement. How do you continue to build relationships when your typical tactics are no longer available to you? Here are five insights into how to strengthen existing client relationships.
It’s not you, it’s me. Reflections on emotional intelligence
Building strong client relationships during a pandemic requires more than doing great work that adds value. It also requires emotional intelligence skills.
Fuzzy Logic – A call for more intuitive decision making
Ever heard of fuzzy logic? I hadn’t until a recent conversation with my father in law. I decided to break it down and talk about why marketing leaders need to use it more to guide decision making.