Unending Pressure. Exhaustion. Burnout.
Unending Pressure. Exhaustion. Burnout. Where do women go from here on this International Women’s day 2022? Women have paid a heavy toll.
marketing tips
Why Brand Strategy Matters
Wondering why brand strategy matters in today’s day and age? Here are 3 compelling reasons it matters more than ever.
7 Criteria for Developing Key Messages that Resonate
Developing key messages? Pay attention to these seven criteria for key messages that resonate with your customers.
What does brand strategy include? These 3 elements.
What does brand strategy include? There are 3 elements to brand strategy: promise, personality and positioning.
Creating Buyer Personas – 5 Simple Guidelines
Creating effective buyer personas can sometimes be overwhelming and challenging. If you are working to rethink your buyer personas, follow these simple guidelines.
Boost virtual event engagement with these 6 ideas
These days most conferences and events continue to be virtual. But, engagement and networking are still the top challenges that organizers face in the virtual world. Make your next online workshop shine with these virtual event engagement ideas.
Avoid these digital marketing strategy pitfalls
A strong digital marketing strategy is key to an effective marketing plan. When building your marketing strategy, avoid these 3 common pitfalls.
Relationship Marketing Lessons from Ted Lasso
Ted Lasso is a relationship marketing genius. Here are four tips from Ted to help you build your own client relationships.
Marketing Strategy Guidelines You Need to Know
Need to tweak your marketing strategy? Check out these six marketing strategy guidelines.
Fuzzy Logic – A call for more intuitive decision making
Ever heard of fuzzy logic? I hadn’t until a recent conversation with my father in law. I decided to break it down and talk about why marketing leaders need to use it more to guide decision making.