marketing transformation Archives

Creating and Identifying Opportunities for Innovation – A Case Study

Marketing Leadership, Marketing Transformation / By Leah Andrew

How do you go about effectively creating and identifying opportunities for innovation? Here are 5 pieces of advice to spark innovation in your organization.

Must have marketing leadership skills for 2021

Client Management, Marketing Leadership, Marketing Transformation, Pandemic Marketing / By Leah Andrew

2020 saw many marketing leadership skills gain attention. Here are 8 that will continue to be relevant in 2021.

Emotional Marketing at the Ballot Box

Brand Strategy, Customer Experience, Emotional Marketing, Marketing Transformation / By Abena Perryman

With less than 7 days left to the US presidential elections I am glued to the media. I never really paid attention to the emotional marketing that is required to get a candidate elected. And frankly, it is fascinating.

A Time to Be Grateful and Say Thanks

Customer appreciation, Customer Experience, Marketing Transformation / By Abena Perryman

Thanksgiving is that time of year that makes me reflect and acknowledge all that I have to be grateful. This year what are you grateful for?

Fuzzy Logic – A call for more intuitive decision making

Creativity, Marketing Transformation / By Leah Andrew

Ever heard of fuzzy logic? I hadn’t until a recent conversation with my father in law. I decided to break it down and talk about why marketing leaders need to use it more to guide decision making.