It’s not you, it’s me. Reflections on emotional intelligence
Building strong client relationships during a pandemic requires more than doing great work that adds value. It also requires emotional intelligence skills.
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Emotional Marketing at the Ballot Box
With less than 7 days left to the US presidential elections I am glued to the media. I never really paid attention to the emotional marketing that is required to get a candidate elected. And frankly, it is fascinating.
A Time to Be Grateful and Say Thanks
Thanksgiving is that time of year that makes me reflect and acknowledge all that I have to be grateful. This year what are you grateful for?
A Challenge to all marketers – Get into some good trouble
Brand agility isn’t a competitive advantage – it is a survival trait. Today’s successful businesses have learned to change to stay relevant.
Survival 101: Brand Agility
Brand agility isn’t a competitive advantage – it is a survival trait. Today’s successful businesses have learned to change to stay relevant.
Predictions: 5 Marketing Trends for a Post Pandemic World
What will marketing look like post pandemic? Here are 5 marketing trends – from the rise of emotional intelligence to mainstay virtual teams.
Puppies Bite – 4 Coaching Tips I Learned Training My Puppy
My quick acclimation to welcoming home a 7 week old puppy was a swift reminder of some essential coaching tips. Use these tips with your marketing or leadership team as your business is transitioning.
Black Lives Matter – A Personal Response
In business, I learned quickly three topics to stay clear of: sex, religion and politics. However, recent events have compelled me to raise my voice in social network forums that I normally wouldn’t express my social – political views.
How to Select A Marketing Partner
Picking the right team member should look at: cultural fit, attitude (i.e. their the ability to learn), and the skillset required to make a contribution. When selecting a marketing partner those 3 items are just as important, but there are 6 additional questions that you should consider…