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3C’s to Create Great Marketing Strategy

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Marketing in a pandemic

Marketing in a Pandemic – what is appropriate?

It’s no secret that in the space of a week (ish) CoVid-19 has changed the way we live. Client calls are spent discussing how they should respond. Everyone wants to know, what is appropriate when it comes to marketing in a pandemic? Here are 3 questions to consider.

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what does brand strategy include?

What does brand strategy include? These 3 elements.

What does brand strategy include? There are 3 elements to brand strategy: promise, personality and positioning.

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International Women's Day

Thanks to all the #GirlBosses this International Women’s Day

This #IWD2020, I took some time to think about all the women who have inspired, mentored, coached, and supported me in my journey to where I am today. As I reflected on this, I was struck by some statistics that show both how far we’ve come, and how much more work there is to do.

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