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3C’s to Create Great Marketing Strategy

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EXPLORE RANDOM POSTS

Marketing in a pandemic

Marketing in a Pandemic – what is appropriate?

It’s no secret that in the space of a week (ish) CoVid-19 has changed the way we live. Client calls are spent discussing how they should respond. Everyone wants to know, what is appropriate when it comes to marketing in a pandemic? Here are 3 questions to consider.

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7 functions of marketing

What are the 7 functions of marketing?

During a client conversation recently, I nonchalantly mentioned the 7 functions of marketing. My client stopped me and asked for more detail. Suddenly I found myself expanding on this idea.

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Canadian brand values

Does your organization have these 4 distinctly Canadian brand values?

Happy Canada Day! What does being a Canadian brand mean to us? We’re sharing 4 Brand Values that we believe are Distinctly Canadian.

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